by Dane Groeneveld, LEAD3R CEO
The $1.8 trillion global wellness market is no longer about fads: it’s about science-backed, personalized, and results-driven health. According to McKinsey’s 2024 Future of Wellness report, 82% of U.S. consumers now consider wellness a top priority in their lives.
But wellness is about more than individual behaviors; it shows up in how we work, lead, and team.
At LEAD3R, we believe that wellness isn’t just about how you feel, it’s about how you function. Our Healthy Team Framework defines team health as the optimal rhythm and flow of a unique group of individuals working toward shared outcomes. A Healthy Team builds collective competence, mutual commitment, real camaraderie, and shared confidence.
This philosophy underpins LEAD3R’s Healthy Team Summit — a bold, immersive experience debuting October 21, 2025 in Boston. This summit is designed to help transform teams from high functioning to truly thriving.
Here’s how the world’s top wellness trends connect directly to what we’ll be exploring, and living, at the Summit:
1 Health at Home = Stewardship Over Contribution
McKinsey notes the surge in consumer demand for at-home health tools, evidence that people want ownership over their outcomes. On teams, this shows up as a desire for more autonomy, clarity, and shared responsibility.
At the Team Leader Accelerator (the day before the Healthy Team Summit), we’ll help leaders shift from control to stewardship, creating team environments where everyone is clear on the work, committed to the mission, and empowered to lead from where they are.
In a Healthy Team, work is something we do together.
2 Wearables & Biomonitoring = Measuring What Matters, Together
Wearables are on the rise because they give individuals real-time data about their performance and well-being. We apply the same principle to teams.
At the Summit, we’ll introduce a research-backed framework that helps teams understand and improve the trust, rhythm, and energy with which they operate. Teams will move from vague impressions to actionable insights, just like wearables do for the body.
Collective confidence is curatable. And when you measure what matters,
teams don’t just improve, they evolve.
3 Personalization via Gen AI = Human-Centered Teaming
Consumers want wellness solutions tailored to their needs. Employees want the same. But personalization at work doesn’t come from surveys – it comes from experience.
That’s why the Healthy Team Summit is intentionally built as an “un-conference”, with immersive experiences like the Teams Playground, interactive storytelling, Shark Tank-style napkin pitches, and real-time teaming labs. Teams won’t just listen; they’ll create, stretch, reflect, and build.
Healthy Teams are not born in boardrooms; they’re built while doing the work.
4 Clinical Over Clean = Evidence-Based Growth
Consumers are no longer swayed by vague promises of “natural” or “clean” wellness products; they want results they can trust. McKinsey’s research shows a clear shift toward clinically proven solutions, driven by skepticism of marketing buzzwords and a growing demand for transparency, data, and outcomes. People want to know: Does this actually work?
The same is happening inside organizations.
Teams are increasingly skeptical of lofty culture statements and surface-level perks. They’ve seen too many trust falls, town halls, and offsites that spark inspiration but don’t change how the team actually operates. What they want now is evidence-based systems: clear ways of working, proven practices, and leadership behaviors that consistently deliver better outcomes.
Just like consumers want science-backed wellness, employees want behavior-backed leadership. Healthy Teams are built on structures that can be seen, felt, and measured, not just hoped for. The era of culture as aspiration is over. This is the era of culture as practice.
In a Healthy Team, outcomes aren’t accidental, they’re designed.
5 Doctor Recommendations = The Rise of the Star-Maker
As the wellness space becomes even more saturated with influencer marketing, consumers are growing skeptical of hype and spin. That’s why McKinsey found that people are turning back to trusted, credible sources – doctors – who offer evidence-based guidance instead of empty promises. It’s not just about what sounds good, it’s about who you believe when your health is on the line.
The same shift is happening inside organizations. The most effective leaders today aren’t the loudest voices or the most charismatic personalities. They’re the star-makers: leaders who build trust through consistency, elevate others with intention, and unlock the full potential of the team.
In a Healthy Team, trust isn’t built through noise; it’s earned through actions that elevate everyone.
Join the Movement
The wellness revolution is about more than products. It’s about systems that make people better. That’s what we’re building inside organizations, and what we’ll bring to life at the Healthy Team Summit in Boston.
Ready to lead the future of teamwork? Let us know! Click here.
This isn’t a retreat. It’s a reset. A rhythm. A movement.
Relevant FOTW Podcasts
Episode 114: A Data-Driven Approach to Health Can Build Better Teams with Gourab Mukherjee
Gourab Mukherjee, CEO of Aktivo Labs, shares how data and technology are revolutionizing employee wellness. He explores preventing chronic disease through lifestyle insights, fostering inclusion through health data, and how generative AI is reshaping teamwork, engagement, and the future of organizational well-being.
Episode 84: Harnessing Team Power and Creative Energy in the Workplace with Dr. André Martin
Dr. André Martin joins Dane Groeneveld to explore how culture drives high-energy, high-performance teams. From “wrong fit, right fit” to re-recruiting talent, they discuss leadership, alignment, and why integrated wellness, not perks, creates workplaces where people want to give their best every day.
Episode 51: Empowering Your Health & Purpose with Colleen Rivers, MD
Dr. Colleen Rivers shares her Six Pillars of wellness: movement, nutrition, sleep, spirituality, connection, and intention. Host Dane Groeneveld explores how vulnerability, personalized nutrition, and aligning with your universe’s priorities can transform teams and individuals from the inside out.
